Target Market Research

Print Sources

  • Ask at the Business Science & Technology Center for the following items:
  • Demographics USA. County or Zip Code edition. Market Statistics.
  • Consumer purchasing power from the publishers of the Survey of Buying Power.
  • Hispanic Media and Market Source. Standard Rate and Data Service.
  • Contains demographic & economic data, top markets.
  • Lifestyle Market Analyst. Standard Rate & Data Service.
  • Profiles lifestyle interests and consumer segments for metropolitan areas and counties.
  • Marketer's Guide to Media. Published by Adweek.
  • Contains detailed breakdowns and consumer demographics for all media markets.
  • Marketing List Source. Standard Rate & Data Service.
  • Directory of commercial mailing lists organized by market category. (Other SRDS publications also contain valuable demographic information.)
  • Official Guide to Household Spending. New Strategist.
  • Tracks expenditures for clothing, entertainment, financial services, food, health care, personal care, transportation, etc.
  • Sourcebook of ZIP Code Demographics. CACI Marketing Systems.
  • Includes purchase potential for specific goods & services along with basic demographics.


  • Rand California - An Online Source on Public Policy and Economics
  • Very good online resource for California demographics.

Internet Resources

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