Print Sources
- Ask at the Business Science & Technology Center for the following items:
- Demographics USA. County or Zip Code edition. Market Statistics.
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Consumer purchasing power from the publishers of the Survey of Buying Power.
- Hispanic Media and Market Source. Standard Rate and Data Service.
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Contains demographic & economic data, top markets.
- Lifestyle Market Analyst. Standard Rate & Data Service.
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Profiles lifestyle interests and consumer segments for metropolitan areas and counties.
- Marketer's Guide to Media. Published by Adweek.
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Contains detailed breakdowns and consumer demographics for all media markets.
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Marketing List Source. Standard Rate & Data Service.
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Directory of commercial mailing lists organized by market category. (Other SRDS publications also contain valuable demographic information.)
- Official Guide to Household Spending. New Strategist.
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Tracks expenditures for clothing, entertainment, financial services, food, health care, personal care, transportation, etc.
- Sourcebook of ZIP Code Demographics. CACI Marketing Systems.
- Includes purchase potential for specific goods & services along with basic demographics.
Databases
- Rand California - An Online Source on Public Policy and Economics
- Very good online resource for California demographics.
Internet Resources
- Annual Consumer Expenditure Survey
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Issued by the Bureau of Labor Statistics
- Bay Area Census
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ABAG/MTC site for demographics for the nine-county San Francisco Bay Area
- Bureau of the Census
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The ultimate source of demographic statistics. Economic Census by zip code is available.
- Counting California
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Population and demographics. Most information is at the county level.
- SF Prospector
- From the Mayor's Office of Business and Economic Development
- Demographics and business and industry information for SF neighborhoods, supervisorial districts, zip codes, etc.
