Print Sources
Ask at the Business Science & Technology Center for the following items:
Demographics USA. County or Zip Code edition. Market Statistics.
Consumer purchasing power from the publishers of the Survey of
Buying Power.
Hispanic Media and Market Source. Standard Rate and Data
Service.
Contains demographic & economic
data, top markets.
Lifestyle Market Analyst. Standard Rate & Data
Service.
Profiles lifestyle interests and consumer segments for metropolitan
areas and counties.
Marketer's Guide to Media. Published by Adweek.
Contains detailed breakdowns and consumer demographics for all
media markets.
Marketing List Source. Standard Rate & Data
Service.
Directory of commercial mailing lists organized by market category.
(Other SRDS publications also contain valuable demographic information.)
Official Guide to Household Spending. New Strategist.
Tracks expenditures for clothing, entertainment, financial services,
food, health care, personal care, transportation, etc.
Sourcebook of ZIP Code Demographics. CACI Marketing Systems.
Includes purchase potential for specific goods & services
along with basic demographics.
Databases
Rand California - An Online Source on Public Policy and
Economics
Very good online resource for California demographics.
Internet Resources
Annual Consumer Expenditure Survey
Issued by the Bureau
of Labor Statistics
Bay Area Census
ABAG/MTC site for demographics for the nine-county San Francisco Bay Area
Bureau of the Census
The ultimate source of demographic statistics. Economic Census by zip code
is available.
Counting California
Population and demographics. Most information is at the county level.
SF Prospector
From the Mayor's Office of Business and Economic Development
Demographics and business and industry information for SF neighborhoods, supervisorial
districts, zip codes, etc.
