2:00 - 4:00
Auditorio Koret - Planta Baja
100 Larkin St.
The Marjorie G. and Carl W. Stern Book Arts & Special Collections Center at the San Francisco Public Library presents the American Printing History Association's Lieberman Lecture.
The 20th century rivalry between letterpress printing and offset lithography was a colorful one as each vied for the commercial color printing market. Join us for a Mad Men-style tour of promotional materials and a glimpse behind the scenes of this advertising history story.
David Pankow has recently retired as curator of the Melbert B. Cary, Jr. Graphic Arts Collection at Rochester Institute of Technology in Rochester, New York. He continues to serve as director of the RIT Press, a university press dedicated to exploring new publishing models and technologies of dissemination.