Target Market Research
- Ask at the Business Science & Technology Center for the following items:
- Demographics USA. County or Zip Code edition. Market Statistics.
- Consumer purchasing power from the publishers of the Survey of Buying Power.
- Hispanic Media and Market Source. Standard Rate and Data Service.
- Contains demographic & economic data, top markets.
- Lifestyle Market Analyst. Standard Rate & Data Service.
- Profiles lifestyle interests and consumer segments for metropolitan areas and counties.
- Marketer's Guide to Media. Published by Adweek.
- Contains detailed breakdowns and consumer demographics for all media markets.
- Marketing List Source. Standard Rate & Data Service.
- Directory of commercial mailing lists organized by market category. (Other SRDS publications also contain valuable demographic information.)
- Official Guide to Household Spending. New Strategist.
- Tracks expenditures for clothing, entertainment, financial services, food, health care, personal care, transportation, etc.
- Sourcebook of ZIP Code Demographics. CACI Marketing Systems.
- Includes purchase potential for specific goods & services along with basic demographics.
- Rand California - An Online Source on Public Policy and Economics
- Very good online resource for California demographics.