FOR IMMEDIATE RELEASE
January 10, 2014
CONTACT: Michelle Jeffers
415 557-4282; firstname.lastname@example.org
Get a Work of Art in Your Wallet
Discover Your Library with Colorful New Library Cards Designed by Children and Adults, Available at San Francisco Public Libraries Starting January 13.
Pick a new library card! Five colorful new designs were selected from more than 3,500 entries in a design contest sponsored by the Mayor’s Office, ImproveSF and San Francisco Public Library. Current and new library card holders can select one of the new cards, either new or as replacement for an existing card, for free through Feb. 14, Valentine’s Day. The new cards will be available at the Main Library and each of the 27 branch libraries effective Monday, January 13, 2014.
“Having a library card empowers our users to be lifelong learners and readers,” said City Librarian Luis Herrera, a big supporter of the new designs.
The contest, held in September and October of 2012, accepted entries in five categories, divided by age: 2nd grade and under; 3rd through 5th grades; middle school; high school; and adult. The entry forms were available through schools, libraries and online. Of the 3,500-plus designs submitted, the entries were winnowed to ten in each category. The five winners were selected following public voting at ImproveSF.com. Over 14,000 votes and comments were received.
Among the motifs featured on the new cards are a child reading and dreaming while sitting on a stack of books (2nd grade and under winner), shelves of books with a playful penguin (3rd – 5th grade winner), a host of colorful butterflies swarming a book (middle school winner), a rainbow emanating from a book (high school winner), and a lazy fox writing beneath a tree (adult winner).
For the first time ever, in addition to four children’s designs, San Francisco Public Library also has a design created by an adult artist. The Library also continues to offer a “classic” or standard card.
Show your library card love by snapping a photograph holding your new library card and posting it on Instagram and Twitter @sfpubliclibrary #lovemylibrary.
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Note to Editors: The youth library card design winners can be made available for interviews. In addition, higher resolution images of the cards are available. Thank you.