Now that a huge proportion of our purchasing has shifted to the online marketplace, retailers have only continued to refine their strategies and appeal to our complex and sometimes competing desires. We enjoy feelings of convenience, luxury, thrift, efficiency, fashion, savvy insider knowledge and more. What can research teach us about how to enjoy the marketplace while making decisions that are truly in our own best interests?
About the speaker: Heather C. Liston, CFP®, EA, is the Principal at Clarity Financial, a woman-owned, fee-only financial planning firm based in San Francisco. She works with individuals and couples on retirement planning; equity compensation; tax planning; risk management; investments; budgeting, saving, and debt management; and more. She also prepares tax returns and teaches courses in financial planning and income tax.
This Zoom event will be available to watch in the Learning Studio, 5th floor, Main Library.
In-person attendance does not require registration; seats available first come, first served.
LOCATION:Virtual Library CLASS:PUBLIC TRANSP:TRANSPARENT END:VEVENT BEGIN:VALARM TRIGGER:-PT1440M ACTION:DISPLAY DESCRIPTION:Event Reminder - Presentation: How to be a Sophisticated Consumer; Not a Myopic Consumer END:VALARM END:VCALENDAR