Letterform Lecture Series with Susan Kare

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Susan Kare will review her work developing icons over the years at Apple, NeXT, and at Susan Kare Design.  This is a talk that includes many illustrations and stories about solving various design problems for clients over the years, from Apple to Pinterest.  Although the projects are specific, and often feature icons and symbols, the thought processes and methods are applicable to many situations.

After graduating from NYU with a Ph.D. in Fine Arts, Susan took a curatorial job at an art museum in San Francisco where she quickly realized she was on the wrong side of the creative equation.  Kare joined Apple in 1982 as the artist in the Macintosh software group.  As the designer "who gave the Macintosh a smile," she is best known for creating icons, typefaces, and other pixel elements which gave the Mac its characteristic and widely emulated appearance.  Her total lack of software experience turned out to be an asset, since she could empathize with the typical, everyday  users of the new computer.  In 1986, she joined Steve Jobs at NeXT Computer as the tenth employee. In 1989 she then co-founded Susan Kare Design, a user interface graphics studio and spent a few decades developing human solutions to design problems for hundreds of technical clients.  Since 2015, she has worked as a Creative Director at Pinterest, a company known for being the source of inspiration.  She is also the recipient of the AIGA medal and  the National Design Award from Cooper-Hewitt, Smithsonian Design Museum.

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