Target Market Research

We offer a number of consumer demographics sources to help you find information on potential customers for your product or service. Sources include consumer surveys, compilations of demographic statistics, consumer spending habits by zip code or city, demographics of consumers by product or service, and more. Most of these sources can be found in the Consumer Demographics section in the Business, Science & Technology Department. A great deal can also be found using databases such as Ebscohost’s Business Source Complete.

Print Sources

  • Ask at the Business Science & Technology Center for current print titles from the market demographics collection. An ever-changing collection of titles in this collection offers statistics on consumer expenditure patterns by product or service, by geographic location, and by demographic group. These guides help you get an idea about who is spending how much and where, for products and services similar to yours.

Internet Resources

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