San Francisco Public Library

Target Market Research

We offer a number of consumer demographics sources to help you find information on potential customers for your product or service. Sources include consumer surveys, compilations of demographic statistics, consumer spending habits by zip code or city, demographics of consumers by product or service, and more. Most of these sources can be found in the Consumer Demographics section in the Business, Science & Technology Department. A great deal can also be found using databases such as Ebscohost’s Business Source Complete.

Print Sources

Internet Resources