10:00 - 11:30
Explore how entrepreneurs can take control of their brand story, use AI tools to work more efficiently and apply public relations strategies to build credibility, increase visibility and support long-term growth. Drawing on insights from Varner PR Agency, the session highlights the role of strategic media positioning in helping small businesses stand out in a competitive landscape.
Sandra Varner is the founder of Varner PR & Community Engagement, where she has led award-winning media strategy and community initiatives since 1991. Her work spans four continents and includes national press events for the NBA and NFL, as well as major regional efforts such as the $1M COVID-19 Resiliency Relief Program. A former journalist and NABJ facilitator, she is a proud Southern University alumna, Delta Sigma Theta member and active leader in civic and cultural organizations.
Keonnis Taylor is a public affairs strategist with more than 20 years of experience in media relations, communications and stakeholder engagement across the transportation, aviation and public sectors. She currently serves as Public Information Officer for San José Mineta International Airport. Internationally recognized for her work, she has guided elected officials, business communities and the public through complex infrastructure projects, supporting multi-agency collaboration and advancing community-focused outcomes.
Presented in partnership with the San Francisco Public Library's African American Center and the San Francisco African American Chamber of Commerce.
Small Business
Provide support to both aspiring and existing small business owners to boost their entrepreneurial skills and success.
Small Business Week
Founded by the San Francisco Chamber of Commerce in 2004, San Francisco Small Business Week celebrates local entrepreneurs with events, workshops and networking opportunities to help them connect, learn and thrive.