Montage: Illustration of "Jim Crow" and 2007 ad for Newport Menthol Cigarettes

Same Game Different Smokers

African American Center Exhibit Space - 3rd Floor
Main Library
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100 Larkin Street
San Francisco, CA 94102
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07 December 2019 - 19 March 2020

A Look at the Tobacco Industry's Footprint on Black Lives and Black Lungs

Same Game Different Smokers is an exploration of the troubling relationship the tobacco industry has had with the Black Community over the last 400+ years. A collection of archival ads and images are brought together to answer some extremely important questions. We interrogate the complex connection between increased demand for commercialized tobacco, the transatlantic slave trade, racialized advertising, targeted ad placement and the fact that 45,000 African Americans die every year from tobacco-related illness.

Banner image: Left: Illustration of "Jim Crow," the immensely popular blackface minstrel character after whom the system of segregation was named. Right: 2007 ad for Newport Menthol Cigarettes. From the Newport Pleasure series.

More Than a Month cultural events are free and open to the public.