Montage: Illustration of "Jim Crow" and 2007 ad for Newport Menthol Cigarettes

Same Game Different Smokers

07 December 2019 - 30 September 2021
African American Center Exhibit Space - 3rd Fl
Main Library

100 Larkin Street
San Francisco, CA 94102
United States

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A Look at the Tobacco Industry's Footprint on Black Lives and Black Lungs

Same Game Different Smokers is an exploration of the troubling relationship the tobacco industry has had with the Black Community over the last 400+ years. A collection of archival ads and images are brought together to answer some extremely important questions. We interrogate the complex connection between increased demand for commercialized tobacco, the transatlantic slave trade, racialized advertising, targeted ad placement and the fact that 45,000 African Americans die every year from tobacco-related illness.

Banner image: Left: Illustration of "Jim Crow," the immensely popular blackface minstrel character after whom the system of segregation was named. Right: 2007 ad for Newport Menthol Cigarettes. From the Newport Pleasure series.

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