San Francisco, CA — San Francisco Public Library and Office of Small Business are pleased to announce the exhibition “Rooted in San Francisco,” honoring the city’s long-standing businesses and their enduring impact on neighborhood identity and culture. The exhibition opens today and will be on view at the Main Library’s 4th Floor through August 21.

Showcasing historic photographs, compelling narratives, and archival treasures from more than 50 Legacy Businesses, “Rooted in San Francisco” celebrates the resilience, creativity, and cultural influence of establishments that have shaped the city for generations.

“Legacy Businesses are more than places to shop, dine or gather—they are living connections to San Francisco's history and the communities that built it,” said Julieanne Randolph, librarian at the Main Library's Small Business Center. “This exhibition celebrates the entrepreneurs, families and workers whose businesses have helped define our neighborhoods and create a lasting sense of place.”

The exhibition highlights a variety of beloved institutions—from neighborhood cafés and family-run shops to arts organizations and cultural landmarks—each contributing to the city’s diverse history and vibrant local identity. Highlights from the over 100 items on view include:

• Photo reproductions of 19th century San Francisco from Buena Vista Café, Boudin Bakery, Fior d’ Italia, and more.
• World War II-era “Special Bomber Night Menu” from the iconic Bimbo’s 365 Club
• Collection of lapel pins depicting historic neon signs from various Legacy Businesses
• Photographs of celebrities supporting Legacy Businesses, from Robin Williams to Tony Bennett to Maya Angelou

“This exhibition celebrates 10 years of the Legacy Business Program, which is a first for the country,” said Katy Tang, Director of the Office of Small Business. “In that time, we have welcomed over 500 businesses to the Registry and awarded $8.8M to stabilize and build the capacity of these vital businesses.”

“Liguria Bakery contributes to the city’s rich history and the cultural identity of North Beach,” said third generation owner Mike Soracco. “It was founded by my grandfather, Ambrosio Soracco, who immigrated from Italy in 1907 and opened Liguria in 1911 in its current location. The business was built on family, love, and tradition. Liguria Bakery is truly rooted in San Francisco!” The exhibition features an image of Mike and his father George at the bakery.

Opening Reception — June 4, 6 p.m., Main Library, Art, Music & Recreation Center, 4th Floor