Trademark Basics

What Every Small Business Should Know Now, Not Later
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In Trademark Basics, a presenter from the United States Patent and Trademark Office will cover trademark essentials for new business owners. Topics include:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • Why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • The importance of doing a complete search and whether to use an attorney.
  • What to do if another trademark owner sends a "cease-and-desist" letter.
  • How to apply to seek federal registration and the role of the USPTO.
  • How to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
  • What happens after registration.

This is a Business & Personal Finance program from SFPL. This series brings you programs to enhance your financial well being and business skills.

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