7:00 - 8:00
An exploration of matchbooks and neon sign design and typography is a time-travel journey to the mid-century nightlife of San Francisco. Vintage matchbook covers and historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. This illustrated presentation is hosted by Stephen Coles of the Letterform Archive, Katie Conry of the Tenderloin Museum and Al Barna and Randall Ann Homan of SF Neon. Get ready for a deep dive into the world of unique letterforms and design of matchbooks associated with legacy businesses and neon signs.