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Gain a clearer picture of your industry and make more informed business decisions using IBISWorld, a powerful research database available through the San Francisco Public Library. IBISWorld provides in-depth industry reports covering market size, trends, competitive landscape, customer segments and more—helping entrepreneurs assess opportunities and risks before launching or growing a business.

This session will walk through how to request and use IBISWorld reports through the Library’s Business, Science & Technology Center, including how to navigate key sections such as industry performance, products and markets and competitive forces. Participants will see how this data can support business planning, market research and strategic decision-making.

Whether you're exploring a new idea or refining an existing business, this session will help you ground your next steps in real data.