Financial Planning Day

October 24, 2026

Golden Gate Bridge and San Francisco Bay with Bay Area Financial Planning Days logo

Take Control of Your Finances Today!

Join us for a full day of expert advice on managing your finances and planning for the future. Get free, objective, no-strings-attached one-on-one counseling from CERTIFIED FINANCIAL PLANNER™ professionals and attend financial workshops throughout the day. All financial workshops will take place in the Koret Auditorium. Select workshops will also be livestreamed on Zoom.

This is a hybrid event. Registration is required for Zoom attendance. In-person attendance does not require registration; seats available first come, first served.

Topics this year include investing, income tax updates, property tax and intergenerational transfers, resources to strengthen your financial skills and an empowering approach to budgeting. 

Register for individual workshops using the calendar links below. Secure your spot with a CERTIFIED FINANCIAL PLANNER™ by registering here! Registration for one-on-one counseling closes at midnight on Thursday, October 22. Walk-ins are welcome, but we cannot guarantee that you will receive a slot.

One-on-one counseling is available in person at the Latino/Hispanic Meeting Room, Main Library. 

Diving Into Investments

10:15–11:45 a.m. 

Learn about asset allocation, the behavioral habits that make or break returns, stocks vs. bonds, and where alternatives like REITs, commodities, and crypto fit — if at all — in a well-built plan. Whether you're building your first portfolio or fine-tuning a lifetime of investments, hear three Certified Financial Planners have a candid conversation on what actually works. 

Panelists: Jenny Coffey Smith, MSAPF, CFP®, Cynthia Flannigan, CFP®, Deirdre Hegarty, CFP® and Tim Connolly, CFP ® (Moderator)

Property Tax Basics and Intergenerational Transfers

11:55 a.m.–12:35 p.m.

In person only

Explore property tax topics, changes in State law, and how the Office of the Assessor-Recorder serves you, whether you're a homeowner or not. 


Presenter: San Francisco Assessor-Recorder Joaquín Torres

Tax Update

12:45–2:15 p.m.

Tax laws keep changing and being refined. Learn about the latest trends and topics in taxes.

Presenter: Larry Pon, CPA/PFS, CFP®, EA, USTCP, AEP

Economic Justice Programming from the SF Treasurer’s Office

2:25–3:05 p.m.

In person only

The Economic Justice Center is an initiative of the SF Treasurer’s Office dedicated to advancing economic justice and financial inclusion for all San Franciscans. Learn about the Office’s free programming, including Kindergarten to College, SF Financial Counseling, StopScamsSF, and the Fine and Fee Discounts.

Presenter: Mandy Ngu, Community Engagement Specialist

The Misunderstood B-word

3:15–4:45 p.m.

Budgeting has a reputation problem. People hear that b-word and think "no more fun!" But we’re going to flip that script and make “cents” of it all. Learn the foundations for building a budget, tips on organizing your money, and see how this often misunderstood b-word can actually empower you to fund what truly matters (including those fun things!).

Presenter: Serene Lau, CFP®