2:00 - 3:00
Discover the path to turning your idea into a market-ready product. This session will guide you through understanding the industry landscape, evaluating your product’s market fit and ensuring financial viability. Learn how to determine the margins needed for profitability and the cash flow required for sustainability. The discussion will also focus on the two key audiences every product must satisfy: the retailer who sells it and the consumer who buys it. Whether you're launching a new concept or refining an existing one, this session will provide valuable insights to help bring your vision to life.
Mike Miottel is the founding partner of MJM Management Company, a firm specializing in consumer-packaged goods (CPG), with a focus on natural, gourmet and specialty food products. Over his 50-year career, Mike has helped scale businesses by guiding startups to market entry, expanding regional companies and securing national distribution. Since 2014, he has mentored over 300 small businesses through SCORE, offering expert guidance on navigating retail channels and securing product placement in grocery and online markets.