Over the course of three days, the San Francisco Flor y Canto 2024 festival takes over The Mission with a literary and cultural celebration. Led by the legacy of the city's first Latino poet laureate, Alejandro Murguia, the festival honors La Mission's rich literary lineage while welcoming voices from California to around the world.

 

From the opening invocation in Balmy Alley to poetry readings echoing through Calle Veinte Cuatro and inside participating businesses like Precita Eye, Acción Latina and Medicine for Nightmares Books & Gallery—the festival brings together acclaimed authors and poets.

 

Throughout the three-day span, the festival fosters connections and community, reading, poetry, art, youth events and more. Don’t miss the magic of words and creativity, they become part of a collective narrative that celebrates the beauty of literature and the enduring spirit of La Mission.

 

 

4:45 p.m.

Invocation To Xochipilli Y Coyolxauhqui

Balmy Alley 

Led by Naomi Quiñonez

 

5:10 p.m.

Poets en La Ventana - Better Ancestors

Hosted by Quiet Lighting

Medicine for Nightmares Bookstore y Galeria - 3036 24th St. 

Christine No, Connie Zheng, Kevin Dublin and Michael Warr

 

6 p.m.

Poesia con Praxis

Mission Praxis - 3047 24th St. 

Yenia Jimenez, Flavia Elisa Mora and Ray Marceno Quintana

 

7 P.M.

Poetas De Sampaguita Press 

Hosted By Keana Aguila Labra 

Evolved SF - 3067 24th St. 

Reginald Imbat (singer and guitarist), Ellie Lopez, David Maduli and Lorenz Mazon Dumuk

 

8 p.m.

La Lunada Reading Series 

Hosted By Norman Zelaya 

Galeria De LaRaza - 2779 Folsom St. 

Jaime Cortez, Vero Majano, 

Doors open at 7 p.m. - Open mic sign-up