Over the course of three days, the San Francisco Flor y Canto 2024 festival takes over The Mission with a literary and cultural celebration. Led by the legacy of the city's first Latino poet laureate, Alejandro Murguia, the festival honors La Mission's rich literary lineage while welcoming voices from California to around the world.

From the opening invocation in Balmy Alley to poetry readings echoing through Calle Veinte Cuatro and inside participating businesses like Precita Eye, Acción Latina and Medicine for Nightmares Books & Gallery—the festival brings together acclaimed authors and poets.

Throughout the three-day span, the festival fosters connections and community, reading, poetry, art, youth events and more. Don’t miss the magic of words and creativity, they become part of a collective narrative that celebrates the beauty of literature and the enduring spirit of La Mission.