Over the course of three days, the San Francisco Flor y Canto 2024 festival takes over The Mission with a literary and cultural celebration. Led by the legacy of the city's first Latino poet laureate, Alejandro Murguia, the festival honors La Mission's rich literary lineage while welcoming voices from California to around the world.

From the opening invocation in Balmy Alley to poetry readings echoing through Calle Veinte Cuatro and inside participating businesses like Precita Eye, Acción Latina and Medicine for Nightmares Books & Gallery—the festival brings together acclaimed authors and poets.

Throughout the three-day span, the festival fosters connections and community, reading, poetry, art, youth events and more. Don’t miss the magic of words and creativity, they become part of a collective narrative that celebrates the beauty of literature and the enduring spirit of La Mission.

1 p.m. 

Drag Story Hour with Per Sia

Medicine For Nightmares Bookstore y Galeria - 3036 24th St. 

2 p.m.

Art Making with Amanda Ayala

Medicine For Nightmares Bookstore y Galeria - 3036 24th St. 

3 p.m.

Poets En La Esquina

Temo’s Coffeeshop (outside) - Harrison & 24th (corner)

Indira Isel Torres Crux, hector son of hector, Aideed Medina and Aziz Cordova

4 p.m.

Home Away From Home: Palestinian Poets In The Bay Area

Medicine For Nightmares Bookstore y Galeria - 3036 24th St. 

Lorene Zarou-Zouzounis and Elmaz Abinader

5 p.m.

A Flor y Canto Platica: Past Present & Future

The Red Poppy - 2698 Folsom St. 

Norman Zelaya in conversation with Past and Present Flor y Canto organizers

7 p.m.

Community Appreciation Teyolía Award honoring Cathy Arellano

Medicine For Nightmares Bookstore y Galeria - 3036 24th St. 

With Prado Gomez