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Presentation: Letterform Archive with Antonio Cavedoni and Chris Wilson

Unexpected Baskerville: the Story of LoveFrom Serif
Tuesday, 6/27/2023
6:00 - 7:30
Koret Auditorium
Main Library

100 Larkin Street
San Francisco, CA 94102
United States

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LoveFrom Serif is a brand new interpretation of the Baskerville genre, a custom typeface that supports a new identity designed by Peter Saville and the LoveFrom team. From a study of Baskerville’s surviving punches, printed books and contemporary writing master’s manuals, this talk gives an overview of the Baskerville letterforms, their historic significance and the design of a brand new interpretation that supports a new identity. LoveFrom Serif greatly extends the dynamic range of the original Baskerville letterforms, providing the studio not just with an identity but with a voice, and a tool to use in selected projects with clients as well as self-initiated work. This event is in partnership with the Letterform Archive and SFPL Book Arts & Special Collection.

Speakers: Antonio Cavedoni & Chris Wilson of LoveFrom Serif.

Connect: Letterform Archive-Website | Letterform Archive-Instagram


Learn from world-class designers, artists and experts in their fields. 

Attend programming, lectures and workshops on the art, design and function of lettering.

This program is sponsored by Friends of the San Francisco Public Library.

Attending Programs

For questions about the program or help registering, contact sfplcpp@sfpl.orgAll programs are drop-in (no registration necessary) unless otherwise noted. All SFPL locations are wheelchair accessible. For accommodations (such as ASL or language interpretation), call (415) 557-4557 or contact accessibility@sfpl.org. Requesting at least 3 business days in advance will help ensure availability.

Notice: This event may be filmed or photographed. By participating in this event, you consent to have your likeness used for the Library’s archival purposes and promotional materials. If you do not want to be photographed, please inform a staff person or the photographer. A sticker will be provided to help identify you so that we can avoid capturing your image.

Public Notice and Disclaimer

This program uses a third-party website link. By clicking on the third-party website link, you will leave SFPL's website and enter a website not operated by SFPL. This service may collect personally identifying information about you, such as name, username, email address, and password. This service will treat the information it collects about you pursuant to its own privacy policy. We encourage you to review the privacy policies of each third-party website or service that you visit or use, including those third parties with whom you interact through our Library services. For more information about these third-party links, please see the section of SFPL’s Privacy Policy describing Links to Other Sites.

The views and opinions expressed in programs presented by groups unaffiliated with SFPL do not necessarily reflect the official policy or position of SFPL or the City.