Presentation: Protect Your Brand—Trademark Basics for Entrepreneurs

Tuesday, 10/13/2026
1:00 - 2:00

Suitable for:

Adults

Learn the basics of trademarks and how they can help protect your brand. This practical workshop explains how trademark rights are established, the benefits of trademark registration and when registration may be appropriate. Participants will learn how to choose distinctive business, product and service names, avoid common branding mistakes that can lead to legal issues, and reduce the risk of trademark disputes as their business grows. Whether you're starting a new business or rebranding an existing one, this session will provide a practical introduction to trademarks and brand protection.

Kristyn Webb is the founding attorney of Vitruvian IP Law LLC, where she advises entrepreneurs and businesses on trademarks, copyrights, licensing and intellectual property strategy. Webb holds a master's degree in U.S., UK and EU Copyright Law from King's College London and is a frequent speaker on intellectual property law.

This event is offered in partnership with the Small Business Program at the SF LGBT Center.

Small Business

Provide support to both aspiring and existing small business owners to boost their entrepreneurial skills and success.

Spotlight

This program is sponsored by Friends of the San Francisco Public Library.

Attending Programs

All programs are drop-in (no registration necessary) unless otherwise noted. All SFPL locations are wheelchair accessible. For accommodations (such as ASL), call (415) 557-4557 or contact accessibility@sfpl.org. Requesting at least 3 business days in advance will help ensure availability.

This program will be conducted in English unless otherwise noted.

Notice: This event may be filmed or photographed. By participating in this event, you consent to have your likeness used for the Library’s archival purposes and promotional materials. If you do not want to be photographed, please inform a staff person or the photographer. A sticker will be provided to help identify you so that we can avoid capturing your image.

Public Notice and Disclaimer

This program uses a third-party website link. By clicking on the third-party website link, you will leave SFPL's website and enter a website not operated by SFPL. This service may collect personally identifying information about you, such as name, username, email address, and password. This service will treat the information it collects about you pursuant to its own privacy policy. We encourage you to review the privacy policies of each third-party website or service that you visit or use, including those third parties with whom you interact through our Library services. For more information about these third-party links, please see the section of SFPL’s Privacy Policy describing Links to Other Sites.

The views and opinions expressed in programs presented by groups unaffiliated with SFPL do not necessarily reflect the official policy or position of SFPL or the City.