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Unexpected Baskerville: the Story of LoveFrom Serif
Tuesday, 6/27/2023
6:00 - 7:30
Koret Auditorium
Main Library

100 Larkin Street
San Francisco, CA 94102
United States

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LoveFrom Serif is a brand new interpretation of the Baskerville genre, a custom typeface that supports a new identity designed by Peter Saville and the LoveFrom team. From a study of Baskerville’s surviving punches, printed books and contemporary writing master’s manuals, this talk gives an overview of the Baskerville letterforms, their historic significance and the design of a brand new interpretation that supports a new identity. LoveFrom Serif greatly extends the dynamic range of the original Baskerville letterforms, providing the studio not just with an identity but with a voice, and a tool to use in selected projects with clients as well as self-initiated work. This event is in partnership with the Letterform Archive and SFPL Book Arts & Special Collection.

Speakers: Antonio Cavedoni & Chris Wilson of LoveFrom Serif.

Connect: Letterform Archive-Website | Letterform Archive-Instagram