2:00 - 3:00
Listen to a lively, interactive conversation with the founders of the Sneaker Museum Oakland as they explore Hip‑Hop’s powerful influence on the multibillion‑dollar sneaker industry. The discussion will delve into the booming resale market and examine the impact of collaborations between Black artists and major corporations such as Nike, Converse, Adidas, New Balance, and Asics.
In addition to the conversation, the founders will showcase selections from their collection, including books, sneakers, and clothing collaborations from influential Hip‑Hop artists and designers such as Virgil Abloh and Travis Scott.
A brief Q&A will follow the presentation.
Damon Sudds is a Bay Area native and the co‑founder of the Sneaker Museum Oakland. His passion for sneakers began in 1989 with the release of the Air Jordan 4 “White Cement” and the drop of the African cut Girbuad. What started as an interest grew into full‑fledged collecting by 1998, and he eventually gave away his first collection in 2006. Damon began collecting again in 2010 and is now well known as the “$50 sneaker buyer.
Danielle Roundtree is an Oakland native and the co-founder of Sneaker Museum Oakland. She began collecting sneakers in the mid‑90s after discovering Slam Magazine, a basketball publication that blends sports coverage with hip-hop culture and has long influenced the sneaker industry. Her passion grew further when she found a popular online sneaker forum called Greg’s Nike World
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