Presentation: How Sneaker Culture Continues to Fuel Our Economy

Saturday, 5/16/2026
2:00 - 3:00
African American Center - 3rd Fl
Main Library
Address

100 Larkin Street
San Francisco, CA 94102
United States

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Listen to a lively, interactive conversation with the founders of the Sneaker Museum Oakland as they explore Hip‑Hop’s powerful influence on the multibillion‑dollar sneaker industry. The discussion will delve into the booming resale market and examine the impact of collaborations between Black artists and major corporations such as Nike, Converse, Adidas, New Balance, and Asics.

In addition to the conversation, the founders will showcase selections from their collection, including books, sneakers, and clothing collaborations from influential Hip‑Hop artists and designers such as Virgil Abloh and Travis Scott.

A brief Q&A will follow the presentation.

Damon Sudds is a Bay Area native and the co‑founder of the Sneaker Museum Oakland. His passion for sneakers began in 1989 with the release of the Air Jordan 4 “White Cement” and the drop of the African cut Girbuad. What started as an interest grew into full‑fledged collecting by 1998, and he eventually gave away his first collection in 2006. Damon began collecting again in 2010 and is now well known as the “$50 sneaker buyer.

Danielle Roundtree is an Oakland native and the co-founder of Sneaker Museum Oakland. She began collecting sneakers in the mid‑90s after discovering Slam Magazine, a basketball publication that blends sports coverage with hip-hop culture and has long influenced the sneaker industry. Her passion grew further when she found a popular online sneaker forum called Greg’s Nike World

 

 

Connect: Sneaker Museum Oakland - Website | Sneaker Museum Oakland - Facebook

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Learn more about local history.

Connect to engaging discussions and performances related to the Black community.

More Than a Month recognizes important events in Black history, honors community and national leaders and fosters steps towards collective change. Programming features authors, poets and craft classes. 


This program is sponsored by Friends of the San Francisco Public Library.


Attending Programs

All programs are drop-in (no registration necessary) unless otherwise noted. All SFPL locations are wheelchair accessible. For accommodations (such as ASL), call (415) 557-4557 or contact accessibility@sfpl.org. Requesting at least 3 business days in advance will help ensure availability.

This program will be conducted in English unless otherwise noted.

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The views and opinions expressed in programs presented by groups unaffiliated with SFPL do not necessarily reflect the official policy or position of SFPL or the City.